Test Bank for Essentials of Contemporary Business 1st Edition by Boone
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Product description
We’ve listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use teaching resource you’ve asked for and the inexpensive, concise, readable book today’s students want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative — all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead, in both their academic and business careers.
Table of Contents
PART 1 Business in a Global Environment
1 The Changing Face of Business
2 Business Ethics and Social Responsibility
3 Economic Challenges Facing Contemporary Business
4 Competing in World Markets
PART 2 Starting and Growing Your Business
5 Small Business and Forms of Business Ownership
6 Starting Your Own Business
PART 3 Management: Building Organizational Capability for Superior Performance
7 Management, Leadership, and the Internal Organization
8 Human Resource Management: From Recruitment to Labor Relations
9 Top Performance through Empowerment, Teamwork, and Communication
10 Production and Operations Management
PART 4 Marketing Management
11 Customer-Driven Marketing
12 Product and Distribution Strategies
13 Promotion and Pricing Strategies
PART 5 Managing Technology and Information
14 Using Technology to Manage Information
PART 6 Managing Financial Resources
15 Understanding Accounting and Financial Statements
16 The Financial System
17 Financial Management
Origin Book information:
- Language: English
- ISBN-10: 1118336496
- ISBN-13: 978-1118336496
- ISBN-13: 9781118336496
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