Test Bank for Contemporary Business 16th Edition by Boone
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Product description
Boone and Kurtz, Contemporary Business 16th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 16th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.
Table of Contents
Part 1: Business in a Global Environment
Chapter 1: The Changing Face of Business
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Economic Challenges Facing Contemporary Business
Chapter 4: Competing in World Markets
Part 2: Starting and Growing Your Business
Chapter 5: Forms of Business Ownership and Organization
Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative
Part 3: Management: Empowering People to Achieve Business
Chapter 7: Management, Leadership, and the Internal Organization
Chapter 8: Human Resource Management: From Recruitment to Labor Relations
Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
Chapter 10: Production and Operations Management
Part 4: Marketing Management
Chapter 11: Customer-Driven Marketing
Chapter 12: Product and Distribution Strategies
Chapter 13: Promotion and Pricing Strategies
Part 5: Managing Financial Resources
Chapter 14: Using Technology to Manage Information
Part 6: Managing Technology and Information
Chapter 15: Understanding Accounting and Financial Statements
Chapter 16: The Financial System
Chapter 17: Financial Management
Chapter 18: Trends in E-Business (Online Only)
Origin Book information:
- Language: English
- ISBN-10: 1118772393
- ISBN-13: 978-1118772393
- ISBN-13: 9781118772393
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