Test Bank for Essentials of Business Communication 10th Edition by Guffey
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A trusted market leader, Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 10E presents a streamlined approach to business communication that includes unparalleled learning resources for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION includes the authoritative text and a self-teaching grammar and mechanics handbook at the back of the text as well as extraordinary print and digital exercises designed to build grammar, punctuation, and writing skills. As students learn basic writing skills, they are encouraged to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media communication, electronic messages, and digital media to prepare students for workplace communication success.
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Table of Contents
Unit 1: Workplace Communication Today.
Communicating in the Digital-Age Workplace.
Unit 2: The Business Writing Process.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit 3: Workplace Messages.
5. Short Workplace Messages and Digital Media.
6. Positive Messages.
7. Negative Messages.
8. Persuasive and Sales Messages.
Unit 4: Business Reports.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit 5: Professionalism and Team, Meeting, and Presentation Skills.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Unit 6: Employment Communication .
13. The Job Search and Résumés in the Digital Age.
14. Interviewing and Following Up.
Communicating in the Digital-Age Workplace.
Unit 2: The Business Writing Process.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit 3: Workplace Messages.
5. Short Workplace Messages and Digital Media.
6. Positive Messages.
7. Negative Messages.
8. Persuasive and Sales Messages.
Unit 4: Business Reports.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit 5: Professionalism and Team, Meeting, and Presentation Skills.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Unit 6: Employment Communication .
13. The Job Search and Résumés in the Digital Age.
14. Interviewing and Following Up.
Origin Book information:
- Language: English
- ISBN-10: 1285858913
- ISBN-13: 978-1285858913
- ISBN-13: 9781285858913
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